React
Know when a competitor undercuts you.
Receive an alert when the market moves, then decide whether to match, hold, or investigate.
Competitor price monitoring
Track competitor prices.Price with confidence.
Upload your catalogue. Trueshelf finds the same products on competitor websites, tracks their prices, and alerts you to changes.
| Product | Your price | Lowest competitor | Market position | Inspect |
|---|---|---|---|---|
| Halo cleanser 150ml | £24.00 | £22.00 | £2.00 higher | |
| Peptide serum 30ml | £38.50 | £38.50 | Same price | |
| Utopia fragrance 50ml | £72.00 | Checking | Variant unclear | |
| Daily SPF 50ml | £29.95 | £32.00 | £2.05 lower |
Price detail
The competitor price was checked today. Product and size matched.
Free to start1 catalogue, 50 products, and 2 competitor websites.
No integration requiredBegin with the CSV or Excel catalogue you already use.
Current and traceableEvery price includes its source and last checked time.
Turn market prices into better pricing decisions.
See where competitors move, how your products compare, and which prices deserve attention first.
Protect
Find room to raise a price.
Spot products where you are priced well below the rest of the market.
Understand
See the change behind the price.
Review price history, availability, source, and the time each result was checked.
Focus
Work from exceptions, not spreadsheets.
Filter higher, lower, matched, changed, and review-needed products in one workspace.
Built for businesses selling comparable products online.
Trueshelf works best when the same SKU, model, size, or variant appears across more than one website.
For online retailers
Monitor the stores competing for the same customers. Compare your price with every matched listing and respond when the market changes.
Explore competitor monitoringFor brands and distributors
Track how retail partners and resellers price the same catalogue across websites and markets.
Explore reseller monitoringPrice history
Halo cleanser, 150ml
| Day | Your price | Lowest competitor |
|---|---|---|
| Monday | £24 | £24 |
| Tuesday | £24 | £24 |
| Wednesday | £24 | £23 |
| Thursday | £24 | £23 |
| Friday | £24 | £22 |
| Saturday | £24 | £22 |
| Sunday | £24 | £22 |
Start with your own catalogue for free.
Monitor up to 50 products across 2 competitor websites. No credit card or technical setup required.
Start freeFrom catalogue to live market view.
You provide the products and stores. Trueshelf maintains the monitoring.
- Upload your catalogue Add CSV or Excel with the SKUs, identifiers, variants, and prices you sell.
- Choose competitor stores Select the retailer websites and markets you want Trueshelf to check.
- Receive prices and alerts Compare current prices, stock, history, and changes from one workspace.
Everything behind each competitor price.
A useful market price needs the correct product, a recent check, and enough context to trust the comparison.
Matched product
EAN, SKU, brand, size, shade, and variant details keep like-for-like products together.
Current market price
See your price beside each competitor price and stock status.
History and alerts
Review what changed, when it changed, and which products crossed your price.
Source and status
Know where the result came from, when it was checked, and whether it needs review.
Market position
See where your price sits.
Compare like for like
Every price belongs to the same confirmed product and variant.
Inspect every movement
See which competitor changed, by how much, and when it was checked.
Current market
Daily SPF, 50ml
£29.95Your shop
£31.40Glow
£32.00Care Co
£33.20Skin Lab
| Store | Current price | Latest change |
|---|---|---|
| Your shop | £29.95 | No change |
| Glow | £31.40 | Down £0.60 |
| Care Co | £32.00 | No change |
| Skin Lab | £33.20 | No change |
Pay for monitored market coverage.
Trueshelf is a maintained monitoring service, not a scraper or spreadsheet your team must operate.
- Coverage
- The number of catalogue products and competitor websites included in your plan.
- Frequency
- How often Trueshelf refreshes those competitor prices and availability results.
- Workspace
- Matching, price history, alerts, filters, review statuses, users, and exports.
What Trueshelf maintains
IncludedProduct linksThe same product and variant across every selected store
Scheduled checksPrices and stock refreshed at the frequency in your plan
Market changesHistory and alerts when competitor prices move
Data qualitySources, checked times, and review statuses kept visible
Choose how much of your market to monitor.
Start free, then upgrade for more products, competitors, checks, history, and team access.
Free
For trying Trueshelf with a small catalogue.
£0/ month
- 1 product catalogue
- Up to 50 products
- 2 competitor websites
- Daily monitoring and alerts
Starter
For growing ecommerce businesses.
£79/ month
- Up to 500 products
- 5 competitor websites
- Daily monitoring and alerts
- 90-day history, export, and 3 users
Growth
For established pricing and ecommerce teams.
£199/ month
- Up to 2,000 products
- 10 competitor websites
- Prices checked 3 times a day
- Variants, reports, and 10 users
What to know before you start.
Which businesses does Trueshelf work for?
Trueshelf is designed for retailers, brands, distributors, and marketplace sellers with comparable products listed online. It is not intended for services or one-off custom products.
What counts as a product?
Each SKU or separately priced variant counts as one product. Two sizes with different prices count as two products.
What counts as a competitor?
One competitor is one distinct retailer website in one market. Trueshelf can monitor many matching products at that retailer.
Do I need a technical integration?
No. Begin with a CSV or Excel catalogue. Larger plans can use scheduled feeds and assisted integrations.
How often are prices checked?
Free and Starter prices are checked daily. Growth prices are checked three times a day. Every result shows when it was last checked.
Does Trueshelf automatically change my prices?
No. Trueshelf monitors the market and highlights what changed. Your team remains in control of every pricing decision.
What happens when a price cannot be confirmed?
Trueshelf marks the product as checking or needing review. It does not invent a value or present an old result as current.
See your market prices for free.
Upload 1 catalogue with up to 50 products and monitor 2 competitor websites.